Technology investments often fail when businesses choose tools without a clear strategy. Buying software in isolation can lead to wasted budgets, frustrated teams, and missed opportunities. This post explores a strategic approach that helps companies avoid costly mistakes and make technology choices that truly support their goals. A clear decision framework for technology purchases Why Choosing Tools First Leads to Problems Many companies start by looking for software solutions before...

Every year, companies invest billions in Customer Relationship Management (CRM) systems hoping to improve sales, customer service, and operational efficiency. Yet, nearly half of these projects fail to deliver the expected results. The shocking 47% failure rate is not just a statistic—it represents wasted resources, lost opportunities, and frustrated teams. Understanding why CRM projects fail is essential for anyone considering a new CRM investment in 2026. This post explores the real reasons...

Customer Relationship Management (CRM) software promises to transform how businesses connect with customers. Yet many companies invest heavily in these tools without seeing the expected results. The missing ingredient is often a clear strategy that guides how the software is used. Without a plan, even the best CRM tools can fall short. This post explains why tools alone do not solve problems, outlines a three-phase approach that can deliver 3 to 5 times return on investment (ROI), and...